LON & GIN is a brand that originated from ‘ Land Below The Wind ‘, Sabah . Founded by Brenda Anura Londoh with a vision to be the leading pioneering brand that extends the engagement between diversity into lifestyle internationally. LON & GIN aim to be a better representative for real people’s voice and a safe platform of uniqueness where being different is accepted and celebrated. We believe, in order to make a change that last, we must celebrate diversity that will then create the culture of inclusion.
MISSION : To lead inclusive trends and to nurture and promote positive manner of life by making our products more sustainable , by creating a passionately creative and innovative squad, by investing in our core values for innovative product development and researches, by consistently promoting diversity in all our campaigns , and by building relationships with diverse creators, models , and spokespeople, as well as other brands that shares our similar values perspective.
Sustainability: Sustainability in business is a costly journey & it takes long and continuous effort at that, for a product to be sustainable, it must be possible to produce or consume it in a way that doesn’t result in harm or destruction. LON & GIN strive to pursue sustainability in all its products & services.
Celebrating Diversity Movement: LON & GIN strive to fulfil its vision to bring diversity internationally by creating a safe space & tool that welcome and celebrate differences.
Safe & ethically conducted product research & production: LON & GIN strive to make sure all its product are safe & cruelty free of any form.
Brand Promise: We embrace diversity in our product & advocacy.