Our Journey: From MetroTown to Suria Sabah and Now to Alamesra

At LON & GIN, our journey is a testament to resilience, adaptability, and strategic foresight, driven by the unwavering vision of our founder, Brenda Anura Londoh. From our humble beginnings in MetroTown to our vibrant presence in Suria Sabah, and now, our exciting move to Alamesra, every step of our journey has been fueled by a commitment to excellence, heritage, and community.

A Journey of Resilience and Adaptability

In Dec 2020, during the time of pandemic, LON & GIN first opened its doors in MetroTown, we were driven by a passion for fashion, beauty, and the rich cultural heritage of Borneo. Under the visionary leadership of Brenda Anura Londoh, our brand quickly became known for its unique blend of refined authenticity. However, like any journey, ours was not without its challenges.

Adapting to Change: The move from MetroTown to Suria Sabah was a pivotal moment for LON & GIN. Faced with the need to reach a broader audience and elevate our brand presence, Brenda’s ability to strategize and adapt was crucial. Suria Sabah provided a bustling, central location that allowed us to connect more deeply with our community and showcase our collections to a wider audience.

Strategic Foresight: Now, as we prepare to make Alamesra our new home, we do so with a clear vision and a refined strategy. Alamesra represents not just a new location, but a new chapter in our story. It is a space that aligns with our brand’s growth and our commitment to creating a welcoming, luxurious experience for our customers.

Our Lifetime Commitment

At the heart of LON & GIN is a lifetime commitment to sophistication, authenticity, and inclusivity. We are dedicated to crafting products that celebrate the rich cultural heritage of Borneo while embracing modern elegance. This commitment is reflected in every piece we create, from our brass jewelry to our skincare and cosmetics.

Our Vision and Mission

Vision: To be a global beacon of heritage and sophistication, crafting timeless products that honor the cultural traditions of Borneo while embracing modern design and sustainability.

Mission: To inspire and be inspired by inclusivity, designing highly desirable products of unparalleled quality. We strive to create a powerful community, the Renaissance, which contributes to fighting poverty and drives positive impact by investing in like-minded passionate people and innovative ideas.

Aligned with Our Goals

Every decision, every move, and every strategy at LON & GIN is carefully aligned with our overarching goals. From our product designs to our business strategies, we are steadfast in our commitment to:

Our Online Community: The Heartbeat of LON & GIN

We owe much of our success and resilience to our vibrant online community. Our supporters, customers, and followers are the reason we continue to thrive. Through social media, our website, and various online platforms, we have built a community that values art, heritage, and sophisticated elegance.

Engagement and Support: Your engagement, feedback, and support have been invaluable. From sharing our posts to participating in our events, our online community has been a cornerstone of our journey.

Continuous Connection: We remain committed to maintaining a strong online presence, offering exclusive content, updates, and opportunities to engage with our brand. Your connection with LON & GIN is what drives us to innovate and grow continuously.

As we embark on this new chapter in Alamesra, we invite you to join us in celebrating our journey and looking forward to a future filled with endless possibilities. Thank you for being an integral part of LON & GIN’s story. Here’s to many more milestones together.

Warm regards,

Brenda Anura Londoh
Founder & CEO

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